Sterling Planning Alliance Rebranding

After the collaboration on the complete redesign of all marketing collateral including brochures, qualification packages, proposals and presentations for Steffian Bradley Architects, it was decided that their subsidiary healthcare planning company, Sterling Planning Alliance, should go through the same process.

Knowing that these two logos would have to live together in countless documents as well as the shared office environment, I tried to keep with the same general structure of the logo while still giving Sterling their own graphic identity. The marketing collateral was also redesigned to incorporate the new logo mark.