SBA : Branding Guideline + Marketing Collateral

I collaborated on the complete redesign of all marketing collateral including brochures, qualification packages, proposals and presentations for Steffian Bradley Architects, an architecture firm located in downtown Boston. I also developed centralized digital library system that included all possible components of marketing collateral, such as photography, resumes + project sheets used in all marketing materials including award submissions.

Then, I established a comprehensive Style Guide/User’s Manual for the collateral library system and facilitated training sessions for the rest of the department, resulting in ~80% increased efficiency in the submission process while ensuring an impeccable level of brand integrity for all marketing materials created by Junior Designers, Marketing Coordinators + Interns.

SBA Brand Guidelines.